#2
Coachella (Influencer Culture)
Coachella in 2026 has become a sponsored content factory where VIP wristbands ($1,200 and up) matter more than the music acts on stage. Influencers now outnumber actual music fans by a ratio of 3-to-1, and headliners are booked for Instagram moments rather than artistic merit. The average attendee spends $1,800 total but spends only 4 hours actually watching sets—hardly a music festival anymore.
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