$46 billion spent. Legless avatars. Employees wouldn't use it.
Mark Zuckerberg renamed his entire company, spent over $46 billion on Reality Labs between 2020 and 2024, and delivered Horizon Worlds — a virtual world with the graphical fidelity of a 2005 Wii game where your avatar had no legs. The Meta Quest Pro launched at $1,500 and was quietly discontinued. Internal documents showed employees didn't even use the platform. Zuckerberg bet Facebook's identity on a future nobody asked for, and the stock dropped 65% before he pivoted to AI.

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