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#8

Juicero

$120M in VC for juice you could squeeze by hand. Peak Silicon Valley.

Juicero was a $699 Wi-Fi-connected juice press backed by $120 million in venture capital from Google Ventures and Kleiner Perkins. It squeezed proprietary DRM-locked fruit packs costing $5–8 each, until Bloomberg reporters discovered you could squeeze the packs by hand and get the same amount of juice—making the device 99.9% overpriced compared to manual effort. Juicero is now the universal symbol for Silicon Valley solving problems that don't exist with money that shouldn't have been spent, with a cost per pack far exceeding the average fresh juice.

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Juicero

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