Quibi

Quibi is the most expensive content pivot in history, burning $1.75 billion on mobile-first short-form shows that launched during a pandemic when audiences craved long-form binge-watching. Despite having celebrity backing and $100 million+ in marketing, it shut down in six months. Comparing its failure rate to other streaming startups, Quibi's burn rate far exceeds that of the average new platform, and its lack of market fit makes it 10x more overhyped than even #7 Fast.