SXSW

SXSW, founded in 1987 in Austin, Texas, is one of the world's most influential discovery platforms for emerging talent, having played a role in launching the careers of Adele, John Mayer, James Blunt, and Arctic Monkeys. It features over 2,000 official events spanning music, film, and interactive technology, drawing roughly 150,000 attendees annually and generating an estimated $350 million in economic impact for Austin each year.