Rock in Rio's inaugural 1985 edition drew 1.5 million attendees, setting the record for the largest rock concert in history at the time and outperforming #6 Tomorrowland's peak attendance by over 7x. Queen's legendary performance that year is widely hailed as the greatest live rock show ever recorded, drawing 300,000 fans in a single night. The festival has since expanded to Lisbon and Madrid, attracting over 2.8 million cumulative attendees across all editions, making it 300% larger than the average global festival. Its global reach and historical impact cement it as a true rock institution, having headlined acts like Metallica and Iron Maiden across 5 cities.

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