Coachella

Coachella, the world's highest-grossing music festival, posted 114 million dollars in revenue in 2023 from 125,000 daily attendees in Indio, California. Founded in 1999, it single-handedly revived the American music festival format in the 2000s, setting global fashion trends that surpass Lollapalooza's alternative-rock influence. Its two-weekend model doubles the audience exposure of #2 Glastonbury's single weekend, while its financial dominance — 25% more revenue than the average top-tier rival — cements its role as a trendsetter in music and style.