Trademarked. Performed on every continent by children. Most replicated celebration of 21st century.
Cristiano Ronaldo's "SIUUU" celebration — a jump, spin, chest-puff landing and primal scream — originated at a Real Madrid pre-season in 2013 when teammates celebrated his arrival. It has since become the most replicated individual footballer celebration in history, performed by children in school playgrounds on every continent. It was registered as a trademark in 2024. Ronaldo performs it after goals for club and country regardless of context, making it simultaneously personal and universal — arguably the most recognisable sporting celebration of the 21st century.

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