Bebeto's Baby Cradle — USA 1994

Bebeto's baby cradle celebration after scoring for Brazil against the Netherlands at the 1994 World Cup quarterfinal — joined immediately by Romário and Mazinho — was performed to celebrate the birth of his newborn son Matheus. It became the first celebration in football history to be instantly replicated worldwide by players at every level. The simplicity of the gesture — three men rocking their arms as if cradling a baby — made it universally accessible. Bebeto's son Matheus later became a professional footballer himself.