In rodeo bull riding, a competitor attempts to remain mounted on a bucking bull — often weighing over 1,800 pounds and capable of explosive spinning, kicking, and directional reversals — for 8 seconds using only one hand gripping a flat braided rope. Injuries include concussions, broken ribs, internal bleeding, and torn ligaments; spinal cord injuries are not uncommon. The Professional Bull Riders (PBR) circuit was founded in 1992 and now holds over 200 events per year globally, with top riders earning over $1 million per season. Lane Frost, one of the sport's greatest champions, was killed by a bull at Cheyenne Frontier Days in 1989 at age 25.

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