Skip to main content
Top10Grid
#9

Kraft-Cadbury ($19 Billion, 2010)

Kraft's $19 billion hostile takeover of Cadbury remains the most bitterly contested cross-border deal in history. Within weeks of closing the 2010 transaction, Kraft broke a signed promise to keep the Somerdale factory open, a betrayal that triggered parliamentary inquiries and a 37% drop in British consumer trust toward the company.

0
Share:

Photos (1)

Kraft-Cadbury ($19 Billion, 2010)

Comments on "Kraft-Cadbury ($19 Billion, 2010)"

Have a take on this ranking?

Comments are how the argument actually happens here. Posting one needs a free account — it takes about a minute.

No comments yet.

The first comment sets the terms of the argument.