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KSI — From FIFA Videos to $100M Empire
Prime Hydration: $1.2B retail year one. Boxing. Music. Private equity mindset.
KSI transformed from a FIFA reactor to co-founding Prime Hydration, which achieved $1.2 billion in retail sales — outperforming Gatorade in the UK. He co-owns the Sidemen collective, generating over $50 million annually, and launched XIX Vodka with three top-10 UK singles. His boxing matches pioneered a $200 million influencer-boxing industry.
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