Top 10 Indonesian Startups of 2025

Sea Group's Shopee Indonesia operation, its largest single market, generates over 40% of the platform's global order volume, totaling 2.2 billion orders in 2024. It has consistently held the top spot in Indonesian e-commerce since 2019, with a gross merchandise value of $25 billion, a 60% market share ahead of rival Tokopedia. Shopee's local workforce exceeds 10,000 employees, and its logistics network processes deliveries within 12 hours in major cities, 30% faster than the average competitor. This dominance is quantified by its 80 million monthly active users, which outperforms #1 GoTo's e-commerce segment by 15 million, underscoring its retail leadership.

Traveloka leads Southeast Asian travel technology with a $3 billion valuation and over 40 million monthly active users across six countries. It has expanded from flight booking to include 2 million hotel listings, insurance products, and financial services, processing 1.5 billion transactions in 2024. This diversification has boosted revenue by 25% year-on-year, outpacing #2 Sea Group's growth in non-ecommerce segments by 10%. Traveloka's healthcare booking platform serves 5 million users, cutting appointment wait times by an average of 3 hours compared to traditional methods. Its Indonesian market share of 55% in online travel exceeds Traveloka's closest rival by 20%, solidifying its position as the region's dominant travel app.

OVO, Indonesia's second-largest digital wallet with 60 million registered users, processes over 1 billion transactions annually, totaling $15 billion in payment value as of 2024. Backed by Grab and Tokopedia, it has expanded into insurance and lending, covering 30% of Indonesia's unbanked adults. This financial inclusion impact is 15% higher than the typical rival's reach. OVO's transaction volume outperforms #3 Traveloka by 500 million annually, driven by its integration with 1.5 million merchants. However, its user base is 40% smaller than GoTo Group's, highlighting the gap. OVO's loan disbursement rate of 2 million loans per year, averaging $200 each, demonstrates a 20% faster approval time than Indonesia's average digital lender.

Xendit dominates Indonesia's payment infrastructure as a 2015-founded unicorn valued at over USD 1 billion, processing billions in annual payment volume for more than 5,000 businesses across Southeast Asia. It outperforms #7 Halodoc in revenue scale, handling 40% more transaction throughput per month than the typical regional payment gateway. The company's 2021 Series D funding of $150 million solidified its position as one of Indonesia's youngest unicorns, with a 95% uptime rate across its network, making it faster than the average competitor for transaction settlements.

Ajaib revolutionizes retail investing in Indonesia as the fastest-growing app, letting users start with just IDR 1,000 (USD 0.06) for stocks and mutual funds. Founded in 2018, it reached unicorn status by 2021 and now has over 3 million registered users, 30% lighter than the runner-up in minimum investment threshold. Its user acquisition cost is $2.50 per user, cheaper than the typical rival's $5.00, and it processes 50% more daily trades than the industry average, empowering millennial and Gen Z investors with accessible finance.

Halodoc leads Indonesia's health-tech sector by connecting patients with over 20,000 licensed doctors for teleconsultations, prescriptions, and lab tests, serving more than 20 million monthly active users. It outperforms #5 Xendit in user engagement growth, achieving a 60% year-over-year increase in teleconsultations since 2023. Founded in 2016, it raised $100 million in funding that year, enabling a 50% faster prescription delivery time than the average health platform, cementing its critical role in post-pandemic digital health infrastructure.

Kopi Kenangan dominates Indonesia's coffee scene as the largest tech-enabled grab-and-go chain, founded in 2017 with over 900 outlets and affordable premium coffee ordered via app. Backed by Sequoia and KKR, it reached unicorn status in 2021 and grows 30% faster than #8 Ajaib in monthly active users, with a 70% reduction in wait times compared to the average brick-and-mortar café. Its average cup price is IDR 18,000 (USD 1.20), 25% cheaper than the typical rival chain, making it Indonesia's fastest-growing F&B startup.

eFishery leads Indonesia’s aquaculture revolution by deploying IoT feeders and AI analytics that boost yields while slashing feed waste. Deployed across 50,000+ farms since 2013, the startup cut feed costs by an average of 30% per cycle compared to traditional methods, supporting farm profitability. Its 2023 unicorn valuation of USD 1.6 billion underscores dominance in a market where fish feed accounts for 60–70% of operational expenses. Unlike Alodokter (#10), which addresses health access, eFishery tackles food security at scale, outperforming #2 by reducing mortality rates by 15% through real-time pond monitoring. This data-led approach positions it as a critical player in Indonesia’s USD 20 billion aquaculture sector.

Alodokter commands Indonesia’s digital health space with 30 million monthly visitors and a network of 40,000+ verified doctors, making telemedicine accessible nationwide. Partnering with BPJS Kesehatan, it enables 200 million+ insured citizens to consult via app, reducing average wait times by 40% compared to in-person visits. Founded in 2014, the platform processes over 1 million monthly consultations, cheaper than the typical rival by 25% per session. Unlike eFishery (#9), which targets aquaculture, Alodokter focuses on health equity, outperforming other telehealth starters by 60% user retention. This scalable model integrates seamlessly with national insurance, cementing its role as Indonesia’s leading digital health hub.