Achmad Zaky

Achmad Zaky’s Bukalapak has empowered over 13 million small and micro-enterprises across Indonesia, making it the nation’s largest e-commerce platform for SMEs. In 2025, Bukalapak’s gross transaction value exceeded $15 billion, driven by its unique hybrid online-offline model that reaches rural areas. Bukalapak’s loyalty program also reduced customer acquisition costs by 25%, enabling sustainable expansion. Zaky’s focus on “warung” digitization has directly lifted incomes for 8 million local shop owners, proving that purpose-driven tech can outpace traditional retail models.