Maiden Home

The direct-to-consumer brand that uses the exact same North Carolina workshops as brands charging three times the price. Founder Nidhi Kapur spent years in the luxury furniture supply chain before launching Maiden Home with a simple pitch: same craftsmen, same materials, no retail markup. Every piece is bench-made to order in North Carolina. Their Sullivan sofa uses eight-way hand-tied springs — the same construction method found in $8,000 sofas — at under $3,000.