Interior Define

Interior Define offers custom upholstery at ready-made prices, a proposition that attracts designers seeking personalization without the trade-only markup. Founded in Chicago in 2014, they standardize frames to allow customers to choose from 100+ fabrics, customize depth, and get a sofa built to spec for under $2,500. This is 50% cheaper than the average custom sofa from Maiden Home, which starts at $3,000 for similar bench-made quality. Their Sloan sofa became an unofficial design blogger favorite, and the 3D room planning tool visualizes fit before purchase. A concrete data point: the customization options exceed Joybird’s 60 fabrics, offering 40% more choices at a lower price point.