#4
HAY
Danish design without the $5,000 chairs. Target collab exposed the secret.
HAY democratizes Danish design with the About A Chair collection, priced at $399 per unit. Founded in 2002, the brand collaborates with design luminaries like the Bouroullec brothers while using smart manufacturing to keep costs low. Its annual production exceeds 500,000 units, and the 2018 Target partnership caused a panic among designers who prized its exclusivity.
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