Burrow

The modular sofa brand born out of a Wharton Business School project that asked: why is buying a sofa so terrible? Burrow's answer was a couch that ships in boxes, clicks together without tools in minutes, and can be reconfigured endlessly. Their Nomad collection became the default recommendation on every "best sofa" roundup from 2019 onward. Built-in USB ports and a hidden ledge shelf were gimmicky but effective marketing. The real innovation was making sofa-buying feel like ordering a laptop.