Article

Article delivers a $1,495 leather sofa that rivals a $4,000 counterpart in look and feel, thanks to its direct-to-consumer model that eliminates showroom costs. The Sven sofa has become the most-purchased piece among designers styling rental properties and Airbnbs, with over 10,000 units sold in 2024. Its mid-century-meets-Scandinavian aesthetic strikes a perfect balance between trendy and timeless, while the supply chain from Vietnam and India cuts three layers of markup, reducing prices by 40% compared to traditional retail. This model outperforms #2 CB2's margins, which rely on Crate & Barrel's infrastructure, making Article a top pick for budget-conscious professionals.