Article

The Vancouver-based DTC brand that proved you could sell a $1,500 leather sofa that looks like it costs $4,000 — because it skips showrooms entirely. Article's Sven sofa became the most-purchased sofa among designers furnishing rental properties and Airbnbs. The mid-century-meets-Scandinavian aesthetic hits the exact sweet spot of trendy-enough-to-photograph but timeless-enough-to-keep. Their supply chain runs direct from manufacturers in Vietnam and India, cutting out three layers of markup.