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Article
The Sven sofa. $1,500 that looks like $4,000. Designer's secret weapon.
Article delivers a $1,495 leather sofa that rivals a $4,000 counterpart in look and feel, thanks to its direct-to-consumer model that eliminates showroom costs. The Sven sofa has become the most-purchased piece among designers styling rental properties and Airbnbs, with over 10,000 units sold in 2024. Its mid-century-meets-Scandinavian aesthetic strikes a perfect balance between trendy and timeless, while the supply chain from Vietnam and India cuts three layers of markup.
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