Reese's Peanut Butter Eggs

Reese's Peanut Butter Eggs revolutionize the seasonal candy game by adjusting the peanut butter-to-chocolate ratio to 60% peanut butter and 40% milk chocolate, making them definitively better than the classic Reese's cups' 58% peanut butter split. With over 500 million eggs produced each Easter season, the Reese's Peanut Butter Egg outperforms the runner-up Lindt Gold Bunny in US market penetration, holding a 12% share of Easter candy sales.