Tompouce

The Tompouce, a bright pink-iced puff pastry slice filled with custard, dominates King's Day sales, moving over 1 million units annually. Each slice packs 350 calories, which is 75 more than the average serving of #2 Vlaai, and its icing layer adds 10 grams of sugar beyond the typical Dutch pastry. Despite this, it outperforms #1 Stroopwafel in festive appeal, boasting a crunch that shatters 20% more than the waffle's wafer when fresh. The custard's vanilla notes balance the cloying sweetness, making it a once-a-year splurge worth every calorie, offering a richer, more celebratory experience than the everyday sweetness of a Stroopwafel.