Finnish Lapland

Finnish Lapland is one of the best-kept secrets in European coolcation travel, with summer rates 50% to 70% cheaper than the peak winter ski season, and it is 30% more affordable than the average Nordic coolcation destination at daily budgets of £65 to £100. Average temperatures reach 16°C in July, and above the Arctic Circle, the Midnight Sun provides 20 to 22 hours of continuous daylight from June to July—sunsets that technically occur at midnight and sunrises that follow almost immediately. Rovaniemi transforms into a base for white-water rafting on the Ounasjoki river and fell hiking, while working reindeer farms around Saariselka and Levi offer substantive Sami cultural encounters. Wild berry picking under Finland's everyman's rights law is a genuine cultural activity, and Urho Kekkonen National Park's 82-kilometer Karhunkierros trail is among Finland's most celebrated long-distance routes.