Counter Culture Coffee

Durham's direct trade pioneer. Training centers nationwide.

Counter Culture Coffee sets the gold standard for ethical sourcing, pioneering direct trade in 1995 with transparent pricing reports. Their Hologram blend defines consistency, earning over 20 barista competition wins. Operated training centers across the U.S. coach pros on espresso dial-in, making it the faculty of specialty coffee. Since 1995, they’ve proven that integrity and flavor coexist.

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