Oakland farmers market to $700M Nestle deal. 48-hour freshness rule.
James Freeman started Blue Bottle in 2002 selling fresh-roasted coffee at an Oakland farmers market with one rule: every bean sold within 48 hours of roasting. That obsession with freshness scaled into a global brand valued at $700 million when Nestle acquired a majority stake. Their single origins are impeccable, and their Hayes Valley Espresso remains a barista favorite for its chocolate and berry balance.

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