Mid-Autumn Festival (Mooncake Festival)

Mid-Autumn Festival draws 600 million participants under the full moon on the 15th day of the eighth lunar month, with 1.2 billion mooncakes consumed annually — 10% of China's population eats two each. This cultural refinement includes lantern-viewing events that cost 30% less than average holiday outings, and its poetry recitation tradition boasts 500-year-old verses, outperforming Dragon Boat Festival (Duanwu)'s 2,000-year-old origin but with higher modern engagement per capita.