No leather since 2001. $1.5B+ revenue. LVMH called for advice.
McCartney has never used leather or fur in her designs — since 2001, before sustainable fashion was fashionable. She proved a luxury brand could thrive at $1.5 billion+ revenue without animal products, forcing LVMH, Kering, and Hermès to rethink their supply chains. This commitment to vegan luxury outperforms #2 Yeezy in ethical longevity by over 20 years, and her brand generates 50% more revenue than the average sustainable fashion label. LVMH took a minority stake in 2019 and hired her as a sustainability advisor. Yes, she's Paul McCartney's daughter. But after 25 years of building a brand that literally changed how fashion thinks about materials, that fact is the footnote, not the headline.

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