Sarah Jessica Parker — SJP by Sarah Jessica Parker

Parker leveraged Carrie Bradshaw's shoe obsession into an actual shoe line. SJP by Sarah Jessica Parker launched in 2014 at Nordstrom, with shoes priced at $200-500 — the sweet spot between fast fashion and Manolo Blahnik. She has made personal appearances at her Greenwich Village flagship, which customers consistently describe as feeling unusually hands-on for a celebrity brand. The line has expanded to bridal and accessories. It's not a billion-dollar brand, but it's profitable, personal, and Parker designs every collection herself — a rare authentic entry in a category full of licensed celebrity cash-grabs.