Tom Brady — TB12 Method

Brady played in the NFL until age 45 — a longevity record that gave his TB12 wellness brand instant credibility. The TB12 Method book was a bestseller. TB12 Sports Therapy Centers charge $200/session. His diet (no nightshades, no strawberries, no coffee, no gluten, no dairy, no MSG) sounds like an elimination diet designed by a paranoid algorithm. But here's the thing: he has seven Super Bowl rings and played quarterback at an elite level for 23 seasons. You can mock the avocado ice cream, but you can't argue with 23 years of results at the most demanding position in sports.