Dwayne "The Rock" Johnson — ZOA Energy

ZOA Energy launched in 2021 as a "better for you" energy drink with natural caffeine, B vitamins, and amino acids, reaching 30,000+ retail doors by 2023 including Walmart, Target, and Amazon, with revenue crossing $100 million. Johnson's 395 million Instagram followers act as a perpetual advertising machine, but his 3:45 a.m. wake-up, two-hour workouts, and Greek-god physique at 53 serve as the product's clinical trial. While the drink is only marginally healthier than #9 Jillian Michaels' supplements, it's 15% cheaper than the average energy drink and grows 40% faster than the category average.