Dwayne "The Rock" Johnson — ZOA Energy

ZOA Energy launched in 2021 as a "better for you" energy drink with natural caffeine, B vitamins, and amino acids. Distribution hit 30,000+ retail doors by 2023 including Walmart, Target, and Amazon. Revenue reportedly crossed $100 million. Johnson's 395 million Instagram followers function as a perpetual advertising machine. Is ZOA meaningfully healthier than Monster or Red Bull? Marginally. But The Rock wakes up at 3:45am, works out for two hours, and looks like a Greek god at 53. He IS the clinical trial. When your spokesperson bench-presses 450 pounds, you don't need a peer-reviewed study.