Kourtney Kardashian — Poosh & Lemme

Kourtney launched Poosh (a wellness lifestyle site) in 2019 and Lemme (a gummy vitamin brand) in 2022. Lemme sold out its initial run in 48 hours. Revenue estimates put it at $30 million+ in year one. The products include "Lemme Chill" (ashwagandha gummies), "Lemme Focus" (B12 + cognizin), and "Lemme GLP-1" (a fiber supplement targeting the GLP-1 trend). Is it evidence-based medicine? No. Is it a $30M business selling gummies to women who want the Kardashian glow? Absolutely. Kourtney found the sweet spot between her sisters' fashion empires and Goop's pseudoscience — affordable aspiration.