$500M revenue. 100+ stores. Subscription model complaints. Money printer.
Hudson co-founded Fabletics in 2013 as a subscription-based activewear brand. It hit $500 million in annual revenue by 2022 and opened 100+ retail stores β making it the most commercially successful celebrity fitness brand ever. The subscription model was controversial (customers complained about charges they didn't authorize), but the business scaled. Fabletics' parent company TechStyle went public via SPAC. Hudson's cut: an estimated $50 million. She proved that "affordable athleisure with celebrity endorsement" is a formula that prints money β even if the subscription fine print is shadier than a hot yoga studio.
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