Gwyneth Paltrow — Goop

$400M revenue. $145K in fines. Vagina candles. Doctors furious. It works.

Gwyneth Paltrow's Goop empire is worth $250 million and generates $400 million in annual revenue by selling aspiration—where a $75 candle is a gateway to $135 vitamin packs and $15,000 gold-plated vibrators. Despite being fined $145,000 by regulators for unsubstantiated health claims about jade eggs, revenue keeps growing. Paltrow proved that wellness is about aspiration, not science: rich women don't buy Goop because products work; they buy because Gwyneth uses them.

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