$165M in supplements. 300-1,000% markup. $1.5B Sandy Hook verdict.
Alex Jones built a $165 million supplement empire through InfoWars between 2015 and 2022, peddling products like "Brain Force Plus" and "Super Male Vitality" with markups of 300-1,000% over wholesale costs. Independent lab testing confirmed these were generic blends, not specialized formulas. Unlike Kate Hudson's Fabletics (#7), which scaled through transparent subscription models, Jones's customers bought as an act of tribal loyalty rather than efficacy. The Sandy Hook defamation verdict of $1.5 billion forced InfoWars into bankruptcy, exposing supplements as the cynical financial engine of a conspiracy network. This business model outperforms #6 Kourtney Kardashian's Lemme in revenue but lacks any pretense of evidence-based wellness - marking it as the most ethically bankrupt entry on this list.

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