Alex Jones — InfoWars Supplements

Jones sold $165 million worth of supplements through InfoWars between 2015 and 2022, including "Brain Force Plus," "Super Male Vitality," and "Caveman True Paleo Formula." Independent lab testing found most products were generic supplement blends marked up 300-1,000% from their wholesale cost. His audience bought them not because of efficacy but because purchasing was an act of tribal loyalty. After the Sandy Hook defamation verdict ($1.5 billion in damages), InfoWars filed for bankruptcy. The supplements were the financial engine of a conspiracy empire — and the most cynical wellness product line ever created.