The 1972 instant camera Warhol loved. Instagram copied its aesthetic for its logo.
Edwin Land's 1972 masterpiece was the first instant SLR camera — a folding chrome-and-leather machine that ejected self-developing color prints in 60 seconds. Andy Warhol became obsessed with it. Ansel Adams consulted on its development. The SX-70 made photography immediate and tangible in an era of week-long film processing waits. Its aesthetic — the white-bordered, slightly washed-out instant print — became an icon that Instagram literally copied as its original logo.

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