iPhone 4

The iPhone 4’s 5-megapixel camera with LED flash and 720p video recording, paired with the App Store’s explosion of photo apps like Instagram (launched the same year), put a decent camera in 1.7 million pockets on launch day. This began the era where "the best camera is the one you have with you." Point-and-shoot buyers dropped by 80% over the next decade, as the iPhone 4 outperformed #7 GoPro Hero in everyday convenience and social sharing. Its 3.5-inch Retina display and f/2.8 aperture made photos instantly sharable and editable. Photography transformed from a dedicated hobby into a reflexive, spontaneous act.