GoPro Hero

Nick Woodman strapped a 35mm film camera to his wrist while surfing and couldn't get the shots he wanted. So he built the GoPro. The original 2004 Hero was a waterproof 35mm film camera. By the Hero3 in 2012, it was shooting 4K and mounted on helmets, drones, sharks, and the International Space Station. GoPro created the entire action camera category and a new visual language — the first-person, ultra-wide, in-the-action shot that now defines extreme sports content.