Fujifilm X100

Released in 2011, the X100 combined a retro rangefinder design with a large APS-C sensor and a sharp fixed 23mm f/2 lens. It was the camera that proved enthusiasts wanted something smaller than a DSLR but better than a compact. The X100 series went viral on TikTok a decade later, with the X100V becoming so popular it was sold out worldwide for over a year. Fujifilm's film simulation recipes turned digital shooters into analog aesthetes. It made photography fashionable again.