Southeast Asian Cuisine Explosion

Southeast Asian cuisines—Vietnamese, Filipino, Indonesian, and Malaysian—exploded into the global mainstream in 2025, outperforming #6's regenerative agriculture products in menu mentions. Filipino classics sinigang and kare-kare now grace fine dining menus, while Indonesian rendang won 'world's best dish' in three major polls. Google search volume for 'Vietnamese pho' surged 120% year-over-year, and 45% of U.S. cities gained at least one dedicated Filipino restaurant. This growth, driven by shifting global demographics and a craving for bold flavors beyond pan-Asian staples, has outpaced the broader ethnic food market's average expansion rate of 18%.