Non-Alcoholic Spirits and Cocktails

Non-alcoholic spirits and cocktails emerge as a dominant force in 2025, with sales soaring 31% to over $500 million in the US alone, driven by the rising sober-curious and health-conscious movements. Seedlip, Ritual Zero Proof, and Athletic Brewing each experienced explosive growth, collectively capturing a significant share of a market that now outperforms #10's hyper-local trend in sales velocity. This shift is permanently reshaping the drinks industry, as Gen Z and millennials prioritize wellness over traditional alcohol consumption, with the NA category growing three times faster than the average beverage sector.