Mushroom Everything

Mycoprotein brands Quorn and Meati grew combined revenue by 55% to $890 million, while mushroom powders became a $1.5 billion supplement subcategory, up from $0.9 billion in 2023. Research on psilocybin therapy increased cultural interest, with 72% of consumers now viewing fungi as beneficial. This trend outperforms the average functional food growth rate of 20%, driven by a lower environmental footprint than traditional protein sources.