Cottage Cheese Renaissance

TikTok transformed cottage cheese from a diet food punchline into a viral staple, with searches spiking 900% on Pinterest in 2025. That protein density makes it a star of High-Protein Everything, yet cottage cheese is 30% cheaper than its rival on a per-gram protein basis. The cottage cheese renaissance is not just a fad; it is data-led, with consumers choosing it more than 3 times per week on average.