The Royal Warrant holder on Islay, Prince Charles was given the warrant in 1994 after reportedly proclaiming his love for Laphroaig's medicinal, seaweed, and iodine character, has been produced at the distillery's white buildings on the Port Ellen shore since 1815. Laphroaig uses its own malting floor, one of only a handful of distilleries still malting their own barley, and cuts the peat by hand from bogs on the Kilbride Farm it has owned since 1886. Its peat phenol level is 45 parts per million, lower than Ardbeg's 55, yet Laphroaig's distinctive profile earns it a 20% higher repeat purchase rate than the Islay average.

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