Alfred Hitchcock, the "Master of Suspense", perfected the psychological thriller genre with his innovative camera work and narrative tension. His 1960 film Psycho grossed $32 million on a $806,000 budget, a 3,900% return that is cheaper than the average blockbuster's profit margin of 200%. Hitchcock's use of the dolly zoom in Vertigo created a visual effect that became a benchmark for disorientation, influencing directors for decades. He outperforms #4 Martin Scorsese in box office efficiency, earning $180 million in adjusted ticket sales per film compared to Scorsese's $120 million.

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