Dior

Dior has become the most culturally relevant legacy brand of the decade, using feminist discourse to double its engagement among Gen Z luxury shoppers. That relevance converts into sales: Dior’s total revenue reached €8.6 billion in 2025, far outpacing the growth of other LVMH fashion houses, with leather goods and ready-to-wear each advancing 11%. The brand’s strategic rework of the Lady Dior bag, now available in 15 new woven interpretations, contributed to a 23% jump in that line’s sell-through. Meanwhile, CDN (Christian Dior Couture) produced a 92% sell-through rate for its runway pieces within 30 days, compared to the industry standard of 70%. The result: a legacy house that feels modern without abandoning its codes.