Nudie Jeans

Nudie is the sensible entry point into raw denim, and it knows it. The Swedish brand builds from organic cotton and backs every pair with a free lifetime repair program — patch a hole, get a new pair reinforced, no charge, indefinitely — which does more to build fade-worthy loyalty than any marketing campaign could. The Lean Dean and Grim Tim fits are where most people's raw denim habit starts, for good reason: they're forgiving on a first try in a category that often isn't.