Planters Cheez Balls

The blue canister. The orange dust. The perfectly spherical cheese puffs that were crunchier and cheesier than any competitor. Planters discontinued Cheez Balls in the early 2000s and spent the next 15 years watching their customer base beg online. They did a limited rerelease in 2018 that sold out in hours, then another in 2019. Each time, they sold out instantly and the aftermarket price tripled. Planters has the data proving people will buy them. They just won't commit to a permanent return.