Hi-C Ecto Cooler

Hi-C Ecto Cooler dominated school lunchboxes from 1987 with a green-tinted tangerine flavor that outlasted the Ghostbusters license by over a decade. Discontinued in 2001, its 2016 revival for the Ghostbusters reboot featured color-changing cans that sold out nationally, proving it was 30% lighter on nostalgia than Altoid Sours but broader in cultural reach. The juice box generated $15 million in sales during its return, a concrete demonstration that it was cheaper than the typical rival to revive and faster than the average discontinued snack to regain traction.