ARIRANG — BTS

ARIRANG by BTS secures #2 with a synth-pop odyssey that has held strong since its March 20 release, generating 38 million streams weekly through the group's global ARMY. Despite Kanye West's momentum at #1, the album's daily streams have dipped only 8% since launch, a retention rate higher than the typical rival in the top 10. With its intricate production and emotional depth, ARIRANG proves BTS's cross-cultural appeal, converting playlist adds into a steady 92% retention rate among new listeners.