Patagonia

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Patagonia, Inc. is an American technical outdoor apparel, climbing, surf, and fly-fishing equipment manufacturer founded by Yosemite alpinist Yvon Chouinard in Ventura, California, in 1973. Growing out of Chouinard Equipment's clean-climbing hardware, Patagonia pioneered synthetic Synchilla fleece, Capilene base layers, Regenerative Organic Certified cotton, PFC-free NetPlus shells made from recycled fishing nets, and the Worn Wear lifetime repair network. In September 2022, the Chouinard family transferred 2% of voting stock to the Patagonia Purpose Trust and 98% of nonvoting common stock to the Holdfast Collective (~$3 billion enterprise valuation), channeling roughly $100 million in annual excess operating profits into climate and biodiversity defense. Certified as California's first Benefit Corporation in 2012 and co-founder of 1% for the Planet, Patagonia pairs rugged alpine durability under its Ironclad Guarantee with transparent Fair Trade Certified supply chains.

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