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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm, is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Peak Community Rank
#7
Avg Position
#7.5
2 Lists
Inline Rivalry Ballot
Rankings Featuring Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
#7
Contender: Crossing the Chasm — Geoffrey Moore
#8
Contender: Crossing the Chasm — Geoffrey Moore
Verified Entity DossierRanked #7 in Top 10 Best Entrepreneurship Books
Community Weigh-In & Debate
Should Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers rank higher than #7 in Entrepreneurship Books?
Ranked #7 on "Top 10 Best Entrepreneurship Books". Cast your vote to back or challenge this spot.
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Frequently Asked Questions
What is Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers's highest community ranking?⌄
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers is ranked #7 on "Top 10 Best Entrepreneurship Books" — its best placement across 2 lists on top10grid.com.
How many top-10 lists feature Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers?⌄
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers appears in 2 lists on top10grid.com, spanning categories including BUSINESS.
What the internet says
Appears in 2 lists
Frequently Ranked Alongside Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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